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Subdivision of market in subsets
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Market segmentation
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Allows you to examine future results
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Projected Financial Statements
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Income and expenditure of funds
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Financial Budgets
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Collect, retrieve and strore data
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SIG
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Predictive Analytics
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Bussines Analytics
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Technique to see and explore data
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Multidimensional Scaling
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Development os new products
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Investigation and development
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Net value - intangibles
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Net Value Metthod
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It is based on projected benefits
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Method of future results
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Third valuation method
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Proce/utility ratio Method
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Accounting value of the company
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Method of shares outstanding
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Vacant niche
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Unattended Segment
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Product, promotion square and price
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Variables of the marketing mix
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Social class, personality, etc.
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Psychological Analysis
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Occasion of use, status, rate of use
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Behavioral Analysis
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Age, income, religion, etc.
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Demographic Analysis
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